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Archive 09/2015 | First Choice Fireplaces Blog

Brand Spotlight: Be Modern
Comment on Brand Spotlight: Be Modern

Brand Spotlight: Be Modern

Posted on Friday 18th of September 2015

In 1963 two young entrepreneurs came together with their idea to create a new business venture which was named Modern Trends. It wasn’t until 1964 that Be Modern launched on the back of it with the idea that it was human psyche’s need for a hearth as a focus for family life. In 1964 there was a reluctance to produce fireplaces, as the assumption in 1963 was that high pollution levels would lead to the extinction of traditional fireplaces. But their determination and drive certainly...Read More


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